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On May 31st Google held a Developer Day Conference in 10 cities around the world. I attended the London day and blogged the below text live from the event (with some later clarifications now added).

There were concurrent sessions throughout the day so I had to pick which ones to attend. You can see all the sessions on Youtube.

12.30pm: So, I’ve arrived at Google Developer Day 2007 London, typically late.

Ed Parsons, who is giving the Geo Keynote just said “Some people may be interested in using Google Earth for looking at topless sunbathers, but I prefer looking at planes”. I wonder if he was referring to the Google Sightseeing Top 10?

I was interviewed by a woman for their montage video of the day, but my comments were so heavily laden with plugs for GoogleSightseeing.com that they’ll probably not use me.

Now we’re having lunch ( I only just got here!). Google makes nice sandwiches, and there’s a smoothie bar.

Oh, I got goodies! A t-shirt, a mouse-mat, some “Goo”, a notepad, memory stick, etc. All Google branded of course. Don’t ask me what the Goo is.

My 1st Session: New Features of the Maps API

This talks is mostly going through the basics of the Maps API.

The first interesting tidbit is that you’ll soon be able to embed Adsense within your embedded Google Map. So advertiser’s sponsored placemarks will appear on your map page, and you’ll get revenue, just like any other kind of Adsense.

Google Mapplets look very easy to create, I’ll certainly be creating one of those when I get a chance. Although I do think the various ways of generating and embedding maps and KML are getting very confusing. Would there be much need for Mapplets if everything was indexed KML?

My 2nd Session: Google Earth & The GeoWeb

This talk is mostly just going through KML tags and the things you can do with it. Of course, the speaker is using a Space Navigator to demonstrate Google Earth.

An interesting tidbit: the newly released (yesterday) KML 2.2 has author tags, so you can get attribution on your KML when it’s included in Google searches.

My 3rd Session: Maps API Challenge Thingy

I don’t think I was meant to be in this session but I got lost. Basically, we had to build a maps interface against teams at other Developer Days around the world.

It took up a fair chunk of the day, but I did win myself a SpaceNavigator.

I haven’t noticed it announced anywhere else, but apparently UK geocoding was supposed to be added to the Google Maps API by today. It will apparently be available very soon.

The End: Keynote Speech

We’re watching a live keynote speech which is going on in California. There’s very few people in this room… I wonder if they’ll announce anything.

So, we’re watching the streamed keynote, mostly recaps at the moment. Looks like Frank at Gearthblog is also liveblogging the keynote.

First product announcement: Mashup Editor, which sounds like Yahoo Pipes. He’s showing us how to build such a mashup, but the feed isn’t high resolution enough for me to make out what the code looks like. Sounds simple enough though.

He’s talking about Google Gadgets now. The second announcement is Mapplets, even though they were launched the other day.

He’s talking about Google Gears now, which allows you to use your Google online applications offline. I missed the talk earlier today but I’m told it was very impressive. Gears runs on major browsers (although I read somewhere that for Safari you’ll need a nightly build) and was in a collaboration with Adobe, Mozilla and Opera.

Google co-founder Sergey Brin has arrived: “I’ve made loads of money, wohahaha!”. Not really, he was suggesting caution and responsibility when using tools. Or something, I wasn’t really listening.

I think I’m going to stop there, this is starting to turn into a Crazy Apple Rumors keynote live blog (which are always very funny).


After the event Google treated us to Drinks an canopies in a bar across the road, which was nice of them. All in all, a very good day.

One Response to “Google Developer Day 2007 London”

  1. Ian Wootten Says:

    Hey James,

    Good to meet you thursday – Appreciating the wisdom of a web pro. I purposefully didn’t click on any ads on sightseeing….out of principal and all.

    Like the coo.

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